First of all, I wish you all a wonderful 2023 .
I thank all those who showed their friendship and support on the occasion of the brand's 23rd anniversary in December.
And with the new year comes the famous "New Year's resolutions"!
But before making resolutions for the coming weeks, it is essential to take the time to sit down and take stock of the past year, to be grateful for what it has brought in terms of experience, learning, encounters, to savor the journey, whether it has been pleasant or difficult.
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Sen No Sen: 2022 Review
It was an exhausting year for me, but I've come out of it having learned a few things, yes, even after 23 years.
Among the projects, I put a lot of energy into physical stores with our pop-up store in Bordeaux at the beginning of the year, then the opening of the seasonal store in Hossegor, in addition to our historic store in Moulleau in Arcachon.
It was wonderful to be able to welcome you to this place and present our products, to chat with you. The celebration was clearly marred this summer by the fires at the entrance to the Moulleau shop.
During the Bordeaux pop-up, I really enjoyed our collaboration with Blue Horse Tattoo on the capsule collection of t-shirts and sweatshirts .
In 2022, we also produced more custom wetsuits than ever before. This was a real success for our customization service, which we opened up to surf schools looking to stand out on the beach, as well as to brands like JACK'S BURGER and DOCKERS wanting to promote their products on surf suits.
If you haven't yet tried our custom simulator, it's here.
We welcomed Paco Elissalde among our ambassadors, and collaborated with our iconic ambassadors Joan Duru, Pierre Louis Costes, Paul-César Distinguin, Alice Lemoigne, Louka Zaninotto…
I loved collaborating with Aurélie Andres on our textile collection !
The items were also very popular in the store.
I would like to thank the 2022 team with whom I shared these projects, but also the difficult times related to the fires and the closure of our La Salie beach: Marie, Mehdi, Seb, Alex, Caroline, Pierre Louis, and the friends from OceanRoots. What a year!
