2005-2022. What an adventure!
17 years dedicated to bodyboarding.
The opening in 2005 of one of the first European bodyboard shops was a real milestone in the building of the Sen No Sen brand.
Being in contact with customers, exchanging with them about their needs, what was missing in the products we were selling, particularly in surf suits, allowed me to think about what would become our Sen No Sen range of suits.
Warm, comfortable and durable combinations.
A great testing ground for Milk Bodyboards as well. And in both cases, the desire to provide the best advice and service to our customers. This is what led to the idea of offering custom boards at Milk and Sen No Sen.
Over these many years, Licious Bodyboard Shop has allowed me to progress in product design, and to meet enthusiasts like myself.
But in 17 years, business has changed, the market has changed and today, what was just a small French brand within the shop has become a main project, with wetsuits now sold throughout Europe but also in Tahiti, the United States, Peru and soon in Brazil and South Africa.
It doesn't make much sense to continue putting energy into Licious Bodyboard Shop since the physical store already switched to the Sen No Sen brand in 2012, only the online store remained and there too, it doesn't make much sense to offer a multi-brand store when there are shops like OGM that do it very well.
So I decided to put an end to Licious Bodyboard Shop, in order to continue improving Sen No Sen.
Our bodyboard offer will still be available in our Arcachon store and now online at SenNoSen.com!
You will find our selection of bodyboarding items, exclusives such as our Sen No Sen bodyboard leashes made in the USA in collaboration with XM, or the equipment of our ambassadors Pierre Louis Costes, Andre Botha, Josh Garner, Louka Zaninotto... and our custom MILK bodyboards program.
One page turns, another opens!
