As 2019 comes to an end and marks the 20th anniversary of SEN NO SEN, here is a brief recap of this year.
JANUARY-FEBRUARY
We started the year by taking a two-month break, closing our physical and online stores. With the brand's 20th anniversary on the horizon, we felt the desire, even the need, to pause and take the time to reflect on the direction we want to take next.
An opportunity to launch the year under our new graphic identity.
MARCH
Re-opening of our Arcachon store in a new version created in collaboration with the Enöys team.
Custom-made furniture, wood and metal, finishes and details designed to be as close as possible to the brand's values.
Our physical store offers our collections of wetsuits, clothing, and accessories, as well as a selection of products we love. We also offer wetsuit repair services and the option to order custom Sen No Sen wetsuits.
APRIL
our new textile collection "Welcome to the Beach Bar".
This collection was centered on the brand's essentials: graphic t-shirts, Breton striped shirts, hooded sweatshirts and crew neck sweatshirts, boardshorts.
MAY
Alice Lemoigne and Justine Dupont, respectively World Longboard Champion and Vice-Champion in Biarritz! I'm not saying it's thanks to the Sen No Sen wetsuits, but they were still incredibly comfortable for their heats :-)
JUNE
New boardshorts made from recycled polyester derived from plastic bottles.
JULY
Collaboration with SURF PALACE . A super fun capsule collection inspired by the 80s including 2 t-shirts, a hoodie and a cap.
AUGUST
As every year, we are a partner of the Lou Bisca Longboard Challenge in Biscarrosse. This local competition brings together different generations of local surfers for a day of longboarding.
It was also in August that we welcomed Tahitian charger Manea Fabisch as one of our ambassadors. He will therefore put our wetsuits to the test in the most extreme conditions!
SEPTEMBER
In September, the hallowed SNS LA SALIE PRO, organized by Ocean Roots Surf Club, made its return.
OCTOBER
For the first time in the brand's history, we sponsored a World Tour bodyboarding event. And not just any event, as we partnered with the legendary FRONTON KING , the final event of the Tour in the Canary Islands.
NOVEMBER
Launch of SNS éditions , a pre-order concept.
The first project is the organization of pre-orders for our Yulex natural rubber suits.
DECEMBER
We are launching a line of children's jumpsuits in December.
We make junior suits to order with the same qualities as those for adults.
We've been making custom ski suits for the Zaninotto brothers from La Salie, aged 10 and 13, for the past two years. Recently, we also made winter ski suits for young Ethan Fernandez, 7 years old, from Seignosse.
Finally, December ends with our 20th anniversary!
And that's a great year behind us, ready to tackle 2020! Yeeeew
