"Shop Small Saturday" encourages people to visit and shop at independent and local businesses. The day after the biggest sales event, which primarily benefits large retailers, Saturday offers an opportunity to both support local businesses and reconnect with the special relationships that are impossible to create in department stores and multinational chains.
At SEN NO SEN, I've championed the idea of independent retail from the very beginning, where the shopkeeper offers a unique experience to their customers, reflecting their own story and personality. Most independent boutiques are run by passionate individuals who can explain the history of the products, advise customers, and provide personalized service, placing the customer at the heart of a relationship built on trust. This is impossible in a large chain store.
I have therefore always directed the brand's distribution towards specialist boutiques, refusing to work with chains, and that is how, for 20 years, SEN NO SEN has been protected from the difficulties that chains inflict on brands. On the contrary, the brand is right at home among its peers, with independent enthusiasts.
Find the list of our retailers on the SNS website and have a great Saturday everyone! Yeeeeeew
