In December 1999, I launched SenNoSen at the age of 19 with the desire to offer myself a space of freedom, expression and creation outside the stereotypes of the surf industry.
Once the name was registered and the first t-shirts, sweatshirts, caps and stickers were printed, the idea became a real project with the feeling that anything was possible.
I certainly had youth and carefree spirit with me, and many lessons were learned along the way.
It is of course impossible to summarize these 25 years in one post, but it is a period where I like to take the time to look back on the path traveled before opening a new page in the history of the brand.
I am so grateful for the encounters, the experiences, the ups and downs, the successes as well as the failures that have built the brand and my life. It's no small thing in these complicated times to bear witness to the importance of never giving up on what you love for the wrong reasons.
A huge thank you to everyone for these first 25 years, I can't wait to share the next chapter with you! 2025 will also be the 20th anniversary of our physical store.
I take this opportunity to wish you a very happy 2025! 
_ Mathieu Desaphie. 
